Dr. Rohit Yadav
Faculty Members
Dr. Rohit Yadav
Associate Professor
About
Dr. Rohit Yadav is an Associate Professor at Faculty of Commerce and Management, SGT University, Haryana. He did his Ph.D. in “Empirical Investigation of E-commerce Adoption: Case of Saharanpur wooden Handicraft”. He has consulted organizations like TBS Planet through funded projects for new segment of customer research. He has also conducted a number of workshops in the areas like Digital Marketing, Entrepreneurship and New Trade Routes with businesses for corporate professionals. He has numerous research papers and articles in various international publishers like IGI, Springer, Sage, etc. He has also published book chapters in Springer and IGI Global Publications.
Qualification:
- Ph.D.
- MBA.
Total Years of Work Experience:
- 5 Years
Email ID:
Teaching Interests:
- Marketing and Entrepreneurship
Research Interests:
- Innovation
- Digital Marketing
- Consumer Behaviour Research and
No of Recent Publications:
- 3