Faculty Members
Dr. Rikkee Mishra
Assistant Professor
About
Dr. Rikkee Mishra comes with over seven years of academic and corporate work experience. She worked with renowned organizations such as Genpact, Eins Education, Paytm, Vodafone, IIT Banglore, Banasthali Vidyapith, State Bank of India, Bank of America, and London Business School. Her subject includes Marketing Management, Service Marketing, Rural Marketing, Digital Marketing, Business Communication, Consumer Behaviour. She is also a National Council Member of WICCI (Women’s Indian Chamber of Commerce & Industry). Her research interest lies in the area of Payment Banks, Financial Literacy, Entrepreneurship, Bottom of Pyramid, Marketing Strategies. She has been actively involved in teaching and guiding undergraduate, postgraduate, Ph.D. students. She was also engaged in provide training to students for overall personality development. She believes teaching is more than communicating knowledge; it is about inspiring change for the development and growth of students and the nation.
Qualification:
- Ph.D
Total Years of Work Experience:
- 8 Years
Email ID:
Teaching Interests:
Marketing
Business Communication
Research Interests:
Financial Literacy
Entrepreneurship
Bottom of Pyramid
- Marketing Strategies
No of Recent Publications:
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No of Conferences, Seminars & Workshops:
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