Faculty Members
Dr. Nishith Kumar Mishra
Professor
About
With a Ph.D. in Management (Private Label Brands), Dr. Nishith Mishra is presently working as a Professor & Director IQAC at SGT University Gurugram, Haryana. Dr Nishith is skilled in strategic planning, rankings, and accreditation (NAAC, NBA, NIRF, QS) management and has an expertise of team building.
Prior to his academic eminence, he has an illustrious career in the industry. He has worked for about two decades in different organizations, gaining first-hand knowledge and insight into marketing both products and services. He has successfully marketed diverse products; from computer hardware, networking solutions, software solutions medical devices, etc. He has participated in various regional, national, and international conferences throughout India, Nepal & Bangladesh. His research interests include private label brands, retail marketing, and national brands in organized retailing. He has published various research papers in international journals and has publications in Scopus-Indexed journals too.
Qualification:
- Ph.D (Management)
- M.A. (English)
- MMS (Marketing)
- PGDBM
Total Years of Work Experience:
- 29 Years
Email ID:
Teaching Interests:
- Services Marketing
- Strategic Management
- Business Research
- Entrepreneurship Development
- Integrated Marketing Communication
- Marketing Research
- Marketing Management
Research Interests:
- Retail Marketing
- Organized Retailing
- Private Label Brands
No of Recent Publications:
- 06
No of Conferences, Seminars & Workshops:
- 50+