Dr. Chand P. Saini is an Associate Professor in the Faculty of Commerce and Management. He did his PhD in “Issues and challenges involved in e-tailing and its influence on buying behavior.” His area of specialization is Marketing & Retail. He has authored and co-authored various research papers, and has presented his work in many conferences of national and international repute including IITs and IIMs. He is also the reviewer of journals under Inderscience and IGI Global.
He has earned refresher program certifications from various online platforms.
He has received best paper award in Academician Category for Research Paper at International Conference on “Business Transformation through sustainability, entrepreneurship and digitalization (ICSED 2019)” organized by IMS Ghaziabad. He got awarded in Academician Category for Research Paper at National Marketing Conference on Marketing Ethics and Consumer Privacy. He received Certificate of Appreciation by SGT University for a meticulous contribution towards developing and escalating university to greater heights.
|Name||Dr. Chand P. Saini|
|Qualification||Ph.D., MBA, M.Com, PG Diploma in Retail & IB.|
|Total Years of Work Experience||12 Years|
|Total Teaching Experience||–|
|Total Corporate Experience||–|
|Teching Interests||Marketing, Marketing Research, and Retail|
|Research Interests||Online Retailing; Social Media; Consumer Behavior|
1. Prakash C., Amit D., Verma S., Yadav K. (2020), “Exploring the role of social media in shaping consumer buying behaviour: A factor analysis approach” in Academy of Marketing Studies Journal ISSN online 1528-2678 indexed in ABDC (B category)
2. TaraShankar, Yadav K. Prakash C. (2020), “Factors affecting teacher’s leadership in the current scenario: an empirical study” International Journal of Psychosocial Rehabilitation (ISSN – 1475-7192), vol. 24 No. 6 pp 12517-12527. DOI: 37200/IJPR/V24I6/PR261231 indexed in Scopus
3. Prakash C., Yadav R., TaraShankar, (2020), “An empirical study of job aspirants perception towards e-recruitment practices” in Special Issue on GLOBUSS-2019 Driving Excellence through Digital Transformation in International Journal of Public Sector Performance Management ISSN online1741-105X indexed in Scopus (Elsevier).
4. TaraShankar, Yadav K. Prakash C. (2020), A Study of Leadership Styles Executed by School Teachers: Special Reference to Gurugram” in Special Issue on ICSED-2k19 Emerging Trends in Entrepreneurship and Building Sustainable Workplaces in International Journal of Environment, Workplace and Employment, ISSN online 1741-8445 indexed in Scopus.
|Conferences, Seminars & Workshops||–|