Dr. Rohit Yadav is an Assistant Professor at Faculty of Commerce and Management, SGT University, Haryana. He did his Ph.D. in “Empirical investigation of e-commerce adoption: Case of saharanpur wooden handicraft”. He has consulted organizations like TBS Planet through funded projects for new segment of customer research. He has also conducted a number of workshops in the areas like Digital Marketing, Entrepreneurship and New Trade Routes with businesses for corporate professionals. He has numerous research papers and articles in various international publishers like IGI, Springer, Sage, etc. He has also published book chapters in Springer and IGI Global Publications.
|Name||Dr. Rohit Yadav|
|Total Years of Work Experience||5 Years|
|Total Teaching Experience||–|
|Total Corporate Experience||–|
Marketing and Entrepreneurship
Innovation, Digital Marketing, Consumer Behaviour Research and Nation Branding
|Selected Publications||1. Yadav, R., & Mahara, T. (2020). Exploring the Role of E-Servicescape Dimensions on Customer Online Shopping: An Stimulus-Organism-Response Paradigm. Journal of Electronic Commerce in Organizations, 18(3), 53-73. (Scopus, WOS, ABDC-B) IGI Global Publications. Status: Published
2. Yadav, R., & Mahara, T. (2019). Factors affecting E-commerce Adoption by Handicraft SMEs of India. Journal of Electronic Commerce in Organizations, 17(4), 44-57. (Scopus, WOS, ABDC-B) IGI Global Publications. Status: Published
3. Yadav, R., & Mahara, T. (2018). Interactions and Participation on Social Commerce Websites: Exploratory Study. Global Business Review, (Scopus, ABDC-C) Sage Publications. Status: Published
4. Yadav, R., & Mahara, T. (2018). Ecommerce Adoption: An Empirical Investigation in Wooden Handicraft SMEs of Saharanpur, Uttar Pradesh. Prabandhan: Indian Journal of Management, 11(8), 20-33. (Scopus). Status: Published
|Consultancy Interest Areas:||
Innovation; Entrepreneurship; Digital Marketing and Nation Competitiveness.