Dr. Rohit Yadav is an Assistant Professor at Faculty of Commerce and Management, SGT University, Haryana. He did his Ph.D. in “Empirical investigation of e-commerce adoption: Case of saharanpur wooden handicraft”. He has consulted organizations like TBS Planet through funded projects for new segment of customer research. He has also conducted a number of workshops in the areas like Digital Marketing, Entrepreneurship and New Trade Routes with businesses for corporate professionals. He has numerous research papers and articles in various international publishers like IGI, Springer, Sage, etc. He has also published book chapters in Springer and IGI Global Publications.

Name Dr. Rohit Yadav
Designation Associate Professor
Qualification Ph.D., MBA.
Total Years of Work Experience 5 Years
Total Teaching Experience
Total Corporate Experience
Email ID [email protected]
Teching Interests

Marketing and Entrepreneurship

Research Interests

Innovation, Digital Marketing, Consumer Behaviour Research and Nation Branding

Selected Publications 1. Yadav, R., & Mahara, T. (2020). Exploring the Role of E-Servicescape Dimensions on Customer Online Shopping: An Stimulus-Organism-Response Paradigm. Journal of Electronic Commerce in Organizations, 18(3), 53-73. (Scopus, WOS, ABDC-B) IGI Global Publications. Status: Published

2. Yadav, R., & Mahara, T. (2019). Factors affecting E-commerce Adoption by Handicraft SMEs of India. Journal of Electronic Commerce in Organizations, 17(4), 44-57. (Scopus, WOS, ABDC-B) IGI Global Publications. Status: Published

3. Yadav, R., & Mahara, T. (2018). Interactions and Participation on Social Commerce Websites: Exploratory Study. Global Business Review, (Scopus, ABDC-C) Sage Publications. Status: Published

4. Yadav, R., & Mahara, T. (2018). Ecommerce Adoption: An Empirical Investigation in Wooden Handicraft SMEs of Saharanpur, Uttar Pradesh. Prabandhan: Indian Journal of Management, 11(8), 20-33. (Scopus). Status: Published

Consultancy Interest Areas:

Innovation; Entrepreneurship; Digital Marketing and Nation Competitiveness.

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