Name Dr. Nishith Kumar Mishra
Designation Associate Professor
Qualification Ph.D., MMS., PGDBM
Total Years of Work Experience 29 Years
Total Teaching Experience  9 Years
Total Corporate Experience  20 Years
Email-ID [email protected]
Teaching Interests Marketing Management & Marketing Research
Research Interests Private Label Brands, Organized Retailing
Selected Publications Effect of COVID-19 Pandemic on Retailing Business: A Review, International Research Journal of Management Sociology & Humanity ( IRJMSH ), Vol 12 Issue 4 [Year 2021] ISSN 2277 – 9809 (0nline), Published on April, 2021
Branding in Organized Retailing: A Customer Perspective ISBN-13-978-620-2-67542-0 Published on 02/07/2020

David Di Fatta, Dr Navneet Gera & Dr. Nishith Kumar Mishra. “Buying Intention, Acceptability and Frequency of Purchase: Analysing Their Determinants using SEM International Journal electronic Marketing and Retailing, Vol. 10, No. 4, 2019

Dr Navneet Gera, Dr Ritu Bajaj & Nishith Kumar Mishra. “A Comparative Study on the Growth Prospects of Private Label Brands to that of National Brands in FMCG Retail in Delhi”. (IJABER), Volume 14, Issue No. 6 [Year 2016]: 4419-4442

Nishith Kumar Mishra, & Dr Navneet Gera. “Determinants of Consumer Buying Behaviour of Private Label Brands in Delhi in Retail: Proposition and test of SEM Model”. International Research Journal of Management Sociology & Humanity (IRJMSH),Volume 7, Issue 3 [Year 2016] ISSN 2277 – 9809 (Online)

Nishith Kumar Mishra, & Dr Navneet Gera.”Conceptual Framework on Consumer Buying Behaviour and Attitude: A Comparative Study on Private Label Brands V/S National Brands”. Edited Book on Managing Organisations of Tomorrow by Capitalising Generation Next’ Vol-2- [Year 2015] ISBN -978- 93- 85000-02-7

Nishith Kumar Mishra, & Dr Navneet Gera. “Presence and Impact of Private Label Brands in Indian Organized Retailing: A Review”. International Research Journal of Management Science & Technology (IRJMST) Volume 5, Issue 7 [Year 2014] ISSN 2250 – 1959 (Online) 2348 – 9367

Conferences, Seminars & Workshops Organized Conferences, Seminars & Workshops Organized
Consulting Interest Areas: Entrepreneurship Development
Admissions Open 2022 - 23